Ad Formats

HTML5 Responsive Rich Media Banner
Liquid

HTML5 Responsive Rich Media Banner

HTML5
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HTML5 Responsive Rich Media Banner

Ad Description: The HTML5 Responsive Rich Media Banner is a rich banner that is able to resize responsively or adaptively to fill the available space. There are multiple templates available, demonstrating multiple ways to create designs that can adapt to a variety of dimensions. The format also supports using one fixed size for ad placements that do not change size.

HTML5 Responsive Billboard
Liquid

HTML5 Responsive Billboard

HTML5
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HTML5 Responsive Billboard

Ad Description: The HTML5 Responsive Billboard format can be used for creating a responsive billboard effect on a publisher’s page. This format has two different states: the expanded or banner state (Billboard) and the collapsed/unexpanded state (Leave Behind). The billboard can adjust to different breakpoints, either animating responsively between breakpoints as the ad is resized, or snapping between breakpoints without a transitional animation (using the mdSnapPointAnimation variable).

Responsive Expandable
Liquid

Responsive Expandable

HTML5
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Responsive Expandable

Ad Description: The Responsive Expandable is an expandable format that is able to resize responsively or adaptively to fill the available space. Different rules for responsive behavior can be separately customized for the banner and the panels. The format also supports using fixed sizes for ad placements that do not change size. For example, you can now set the banner to responsive to the advertiser container so that the unit resizes as the advertiser div resizes, or you can even appear full width and fixed height in the browser for a hero-style banner. The panel has many customizations available, such as adaptive scaling, matching the banner for dimensions as you resize, or scaling by aspect ratio. You can also turn the expanded panel into a fullscreen unit for the width and height, by customizing it to expand to those dimensions.

Vertical Videostitial
Liquid

Vertical Videostitial

HTML5
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Vertical Videostitial

Ad Description: The Vertical Videostitial is a video format that expands to reveal a full screen, responsive video ad. In the expansion panel, there is no content besides the video and a close button. Expectations are that the format will always be shown in full screen mode, but there are options for cropping the video and surrounding it with a black mask. The format is intended for videos that have been shot vertically so that it looks great on phones while held in portrait mode. Portions of the video may be trimmed so that you are always presented with a full screen video across mobile devices and browsers of varying sizes and aspect ratios. However, this format is not restricted to only vertically shot video. Based on the dimensions of the video and customizations supplied to the ad, videos may be set up to look great in both portrait and landscape modes across desktop, tablet and mobile browsers as well as in mobile apps.

Billboard
Liquid

Billboard

FlashHTML5
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Billboard

Ad Description: The Billboard is a top-performing IAB Rising Star format that appears initially as a 970x250 banner and contains a prominent “close ad” button in the top right corner. If a user clicks the button, the ad will collapse into a tiny banner in the top right corner, and the publisher page content will shift up to fill in the space. This format includes images, videos, user actions and click-through buttons, but it can be customized with interactive features ranging from games to face recognition. Some publishers permit a companion banner or a drag feature that can reveal additional content.

Pushdown

Pushdown

FlashHTML5
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Pushdown

Ad Description:

Note: For the HTML5 Versions of this format, you must select "HTML5 Pushdown Banner" format on the platform when using the Single Expandable version of Pushdown and you must select "HTML5 Pushdown" format on the platform when using the Expandable Banner version. You MUST be careful not to mix up these two formats when setting up your HTML5 ads.


The Pushdown format pushes site content down as the ad expands, allowing the user to still see site content after expansion. The ad loads in the collapsed state, then the ad can either be expanded or clicked through to another site by tapping the buttons. From the expanded state, the user may either click the UserAction button or close the ad and return to the collapsed state. Clicking the UserAction button sends a custom interaction and is tracked in reports. Some Pushdown templates contain a video player, which is set up to track video interactions.

Pandora Responsive Banner

Pandora Responsive Banner

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Pandora Responsive Banner

Ad Description: The Pandora Responsive Banner is a responsive format that dynamically chooses the ad’s banner size based on the available space within the Pandora app. Pandora supplies a square “L1” ad container that will be different sizes on different phones/tablets based not only on the device but the orientation of the device. The Pandora Responsive Banner will fill the “L1” ad container, but if a clickthrough is performed, the URL is opened up in the larger “L2” ad container space.

Cascade

Cascade

HTML5
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Cascade

Ad Description: The Cascade format is initially 940x230 in size and allows for multiple panels of rich content. Up and down arrows allow the user to scroll through the available panels and display a cascade-like animation during navigation. Clicking the more button on any panel expands the unit to display the next panel in the series using a unique 3D flipbook-like animation (more button only displays if there is room in the viewport for expansion). The Cascade is a great way to present videos, image galleries, product carousels, social features, and more - then let the user decide which interests them the most.

Out-stream Pushdown
Liquid

Out-stream Pushdown

HTML5
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Out-stream Pushdown

Ad Description: The Out-stream Pushdown is a format that positions video advertisement content within the page content. This format launches when in view on the screen, activating only when readers scroll past them. Plays video when Ad is 50% visible in viewport area. Pause video once user scrolls the page and Ad goes out of viewport area. This format contains 1x1 and 400x40 templates.

HTML5 VPAID Responsive Template

HTML5 VPAID Responsive

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HTML5 VPAID Responsive

Ad Description: The HTML5 VPAID Responsive Template is designed to simplify to help you build interactive video experiences in an omni-screen world. HTML5 VPAID can be run across and a large variety of screen sizes – from full-screen desktop, to inline video within a mobile device. It’s important to make sure that the integrity of the interactive experience is preserved across a variety of screen sizes. The HTML5 VPAID Responsive Template provides the necessary elements that allow you to manage and control responsive behavior of individual assets and overlays within your interactive video ad with ease.

HTML5 Full-Screen Expandable
Liquid

Full-Screen Expandable

HTML5
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Full-Screen Expandable

Ad Description: The “HTML5 Full-Screen Expandable” format contains a call to action to expand the ad over the page content. The ad loads with banner on page with expand button, clicking expand button expands the ad to full size of the screen on a mobile device or to the full size of the browser window on a desktop. On mobile devices the expansion will even dynamically resize as the orientation changes (e.g. portrait or landscape) or dynamically resize as a desktop browser is resized. This format allows one tag to be served across different domains where Certification and Support can use the “Domain Configuration Tool” to change custom variables, JavaScript and CSS on specific domains so a single tag can work everywhere as expected, which means different custom variable settings can be used across different sites and site sections.
Note: A similar format that was based on the Single Expandable called “HTML5 Full Screen Expandable Banner” has been deprecated and all users should be creating their full screen expandable ads with this format going forward

Immersive Skin
Liquid

Immersive Skin

HTML5
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Immersive Skin

Ad Description: The HTML5 Immersive Skin format is a full width expandable header with skins that appear around page content and a wallpaper skin that appear behind the page content full page. Header and skins are responsive to adapt different screen size. Header height can be configured to resize height at different viewport breakpoints.

HTML5 Scroll Reveal

Scroll Reveal

HTML5
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Scroll Reveal

Ad Description: The HTML5 Scroll Reveal is a HTML5 format that creates a full-screen ad experience once the ad scrolls into view. It’s not as though the ad scrolls with the page content. On the contrary, as publisher content scrolls, the ad pushes up or pushes down publisher content and opens up a view window for a fixed, full-screen wallpaper ad.

HTML5 Scroll Over

HTML5 Scroll Over

HTML5
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HTML5 Scroll Over

Ad Description: The Scroll Over is an interstitial ad unit which appears over the page on page scroll. When a user scrolls down the page and a visibility ‘hotspot’ appears in the view port, an overlay responsive ad unit starts to scroll into view. At this point, the webpage becomes fixed (no longer scrolls) and only the ad unit may be scrolled across the view port. If you continue to scroll the ad and it eventually goes out of view, the webpage will no longer be fixed and will start to scroll again. This format is responsive! It will appear at full width of the view port and the height will be determined based on different width breakpoints. As you scroll the ad into view and it is more than 20% in the view port, a light-box area will appear, surround the ad and fill the view port. If the light-box is visible and the ad is then scrolled out of view, the light-box can transition from its initial opacity to fully transparent. By default, the ad unit only appears once, but can be re displayed with platform customization.

HTML5 Collage
Liquid

HTML5 Collage

HTML5
play info

HTML5 Collage

Ad Description: The HTML5 Collage format (programmatic-ready) is an expandable creative-rich format that appears to expand from a banner, expanding with an animated effect to the left. The banner – actually a 300x600 sized panel positioned above the ad placeholder- displays a 3D style grid effect, that prior to user interaction, shows the tiles in the grid rolling in a 3D style effect between each tile. The 3D rolling cube effect either starts automatically before the user has interacted with the ad, and can also occur when the user hovers across the tiles. Browsing over a tile for a duration of time will result in it growing in scale.

If the user clicks on a particular tile, the panel expands smoothly in size to the left – growing to 910x600 sized panel that displays the banner experience to the right, and the creative associated with the tile that you clicked to the left. There are three example creatives, including a video creative, that display depending upon the tile that you have click, with different creative content.