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    Responsive Expandable
    Beta
    Programmatic

    Responsive Expandable

    HTML5
    play info

    Responsive Expandable

    The Responsive Expandable is an expandable format that is able to resize responsively or adaptively to fill the available space. Different rules for responsive behavior can be separately customized for the banner and the panels. The format also supports using fixed sizes for ad placements that do not change size. For example, you can now set the banner to responsive to the advertiser container so that the unit resizes as the advertiser div resizes, or you can even appear full width and fixed height in the browser for a hero-style banner. The panel has many customizations available, such as adaptive scaling, matching the banner for dimensions as you resize, or scaling by aspect ratio. You can also turn the expanded panel into a fullscreen unit for the width and height, by customizing it to expand to those dimensions.

    Browser/OS Support SupportedNot Supported
     
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    Mobile
    This format is still in beta. For more information please contact info@sizmek.com
    Vertical Videostitial
    Beta
    Programmatic

    Vertical Videostitial

    HTML5
    play info

    Vertical Videostitial

    The Vertical Videostitial is a video format that expands to reveal a full screen, responsive video ad. In the expansion panel, there is no content besides the video and a close button. Expectations are that the format will always be shown in full screen mode, but there are options for cropping the video and surrounding it with a black mask. The format is intended for videos that have been shot vertically so that it looks great on phones while held in portrait mode. Portions of the video may be trimmed so that you are always presented with a full screen video across mobile devices and browsers of varying sizes and aspect ratios. However, this format is not restricted to only vertically shot video. Based on the dimensions of the video and customizations supplied to the ad, videos may be set up to look great in both portrait and landscape modes across desktop, tablet and mobile browsers as well as in mobile apps.

    Browser/OS Support SupportedNot Supported
     
    Desktop
    Tablet
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    This format is still in beta. For more information please contact info@sizmek.com
    Billboard
    Programmatic

    Billboard

    FlashHTML5
    play info

    Billboard

    The Billboard is a top-performing IAB Rising Star format that appears initially as a 970x250 banner and contains a prominent “close ad” button in the top right corner. If a user clicks the button, the ad will collapse into a tiny banner in the top right corner, and the publisher page content will shift up to fill in the space. This format includes images, videos, user actions and click-through buttons, but it can be customized with interactive features ranging from games to face recognition. Some publishers permit a companion banner or a drag feature that can reveal additional content.

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    HTML5 Responsive Rich Media Banner
    Programmatic

    HTML5 Responsive Rich Media Banner

    HTML5
    play info

    HTML5 Responsive Rich Media Banner

    The HTML5 Responsive Rich Media Banner is a rich banner that is able to resize responsively or adaptively to fill the available space. There are multiple templates available, demonstrating multiple ways to create designs that can adapt to a variety of dimensions. The format also supports using one fixed size for ad placements that do not change size.

    Browser/OS Support SupportedNot Supported
     
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    What's New?

    Last Updated: February 07, 2017

    • Added domain config (f/k/a programmatic) solution
    • Added MDX NXT support
    • Add new value option for mdResizeBehavior, “responsive_adaptive”
    • Added new value option for mdHeightDependency, “advertiserdiv_adaptive”
    • Added various other new custom variables included as a result of updating script to latest template codebase
    • Page scroll position available in creative javascript.
    Pushdown
    Updated

    Pushdown

    FlashHTML5
    play info

    Pushdown

    Note: For the HTML5 Versions of this format, you must select "HTML5 Pushdown Banner" format on the platform when using the Single Expandable version of Pushdown and you must select "HTML5 Pushdown" format on the platform when using the Expandable Banner version. You MUST be careful not to mix up these two formats when setting up your HTML5 ads.


    The Pushdown format pushes site content down as the ad expands, allowing the user to still see site content after expansion. The ad loads in the collapsed state, then the ad can either be expanded or clicked through to another site by tapping the buttons. From the expanded state, the user may either click the UserAction button or close the ad and return to the collapsed state. Clicking the UserAction button sends a custom interaction and is tracked in reports. Some Pushdown templates contain a video player, which is set up to track video interactions.

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    Pandora Responsive Banner

    Pandora Responsive Banner

    play info

    Pandora Responsive Banner

    The Pandora Responsive Banner is a responsive format that dynamically chooses the ad’s banner size based on the available space within the Pandora app. Pandora supplies a square “L1” ad container that will be different sizes on different phones/tablets based not only on the device but the orientation of the device. The Pandora Responsive Banner will fill the “L1” ad container, but if a clickthrough is performed, the URL is opened up in the larger “L2” ad container space.

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    View Version Mapping
    Cascade

    Cascade

    HTML5
    play info

    Cascade

    The Cascade format is initially 940x230 in size and allows for multiple panels of rich content. Up and down arrows allow the user to scroll through the available panels and display a cascade-like animation during navigation. Clicking the more button on any panel expands the unit to display the next panel in the series using a unique 3D flipbook-like animation (more button only displays if there is room in the viewport for expansion). The Cascade is a great way to present videos, image galleries, product carousels, social features, and more - then let the user decide which interests them the most.

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    Out-stream Pushdown
    Programmatic

    Out-stream Pushdown

    HTML5
    play info

    Out-stream Pushdown

    The Out-stream Pushdown is a format that positions video advertisement content within the page content. This format launches when in view on the screen, activating only when readers scroll past them. Plays video when Ad is 50% visible in viewport area. Pause video once user scrolls the page and Ad goes out of viewport area. This format contains 1x1 and 400x40 templates.

    Browser/OS Support SupportedNot Supported
     
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    View Version Mapping
    Adhesion Scroller
    Beta
    Programmatic

    Adhesion Scroller

    HTML5
    play info

    Adhesion Scroller

    The Adhesion Scroller is an ad format that consists of an inpage banner and an adhesion or “sticky” panel that comes into view once the banner scrolls off the page. The adhesion panel adheres to a page relative position (e.g. top, bottom, left or right). Both the banner and adhesion panel are responsive and there are different customizations to alter their size and behavior.

    Browser/OS Support SupportedNot Supported
     
    Desktop
    Tablet
    Mobile
    This format is still in beta. For more information please contact info@sizmek.com
    HTML5 VPAID Responsive Template

    HTML5 VPAID Responsive

    play info

    HTML5 VPAID Responsive

    The HTML5 VPAID Responsive Template is designed to simplify to help you build interactive video experiences in an omni-screen world. HTML5 VPAID can be run across and a large variety of screen sizes – from full-screen desktop, to inline video within a mobile device. It’s important to make sure that the integrity of the interactive experience is preserved across a variety of screen sizes. The HTML5 VPAID Responsive Template provides the necessary elements that allow you to manage and control responsive behavior of individual assets and overlays within your interactive video ad with ease.

    HTML5 Full-Screen Expandable
    Programmatic

    Full-Screen Expandable

    HTML5
    play info

    Full-Screen Expandable

    The “HTML5 Full-Screen Expandable” format contains a call to action to expand the ad over the page content. The ad loads with banner on page with expand button, clicking expand button expands the ad to full size of the screen on a mobile device or to the full size of the browser window on a desktop. On mobile devices the expansion will even dynamically resize as the orientation changes (e.g. portrait or landscape) or dynamically resize as a desktop browser is resized. This format allows one tag to be served across different domains where Certification and Support can use the “Domain Configuration Tool” to change custom variables, JavaScript and CSS on specific domains so a single tag can work everywhere as expected, which means different custom variable settings can be used across different sites and site sections.
    Note: A similar format that was based on the Single Expandable called “HTML5 Full Screen Expandable Banner” has been deprecated and all users should be creating their full screen expandable ads with this format going forward

    Browser/OS Support SupportedNot Supported
     
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    Immersive Skin
    Programmatic

    Immersive Skin

    HTML5
    play info

    Immersive Skin

    The HTML5 Immersive Skin format is a full width expandable header with skins that appear around page content and a wallpaper skin that appear behind the page content full page. Header and skins are responsive to adapt different screen size. Header height can be configured to resize height at different viewport breakpoints.

    Browser/OS Support SupportedNot Supported
     
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    HTML5 Scroll Reveal

    Scroll Reveal

    HTML5
    play info

    Scroll Reveal

    The HTML5 Scroll Reveal is a HTML5 format that creates a full-screen ad experience once the ad scrolls into view. It’s not as though the ad scrolls with the page content. On the contrary, as publisher content scrolls, the ad pushes up or pushes down publisher content and opens up a view window for a fixed, full-screen wallpaper ad.

    Browser/OS Support SupportedNot Supported
     
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    HTML5 Scroll Over

    HTML5 Scroll Over

    HTML5
    play info

    HTML5 Scroll Over

    The Scroll Over is an interstitial ad unit which appears over the page on page scroll. When a user scrolls down the page and a visibility ‘hotspot’ appears in the view port, an overlay responsive ad unit starts to scroll into view. At this point, the webpage becomes fixed (no longer scrolls) and only the ad unit may be scrolled across the view port. If you continue to scroll the ad and it eventually goes out of view, the webpage will no longer be fixed and will start to scroll again. This format is responsive! It will appear at full width of the view port and the height will be determined based on different width breakpoints. As you scroll the ad into view and it is more than 20% in the view port, a light-box area will appear, surround the ad and fill the view port. If the light-box is visible and the ad is then scrolled out of view, the light-box can transition from its initial opacity to fully transparent. By default, the ad unit only appears once, but can be re displayed with platform customization.

    Browser/OS Support SupportedNot Supported
     
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    HTML5 Collage
    Programmatic

    HTML5 Collage

    HTML5
    play info

    HTML5 Collage

    The HTML5 Collage format (programmatic-ready) is an expandable creative-rich format that appears to expand from a banner, expanding with an animated effect to the left. The banner – actually a 300x600 sized panel positioned above the ad placeholder- displays a 3D style grid effect, that prior to user interaction, shows the tiles in the grid rolling in a 3D style effect between each tile. The 3D rolling cube effect either starts automatically before the user has interacted with the ad, and can also occur when the user hovers across the tiles. Browsing over a tile for a duration of time will result in it growing in scale.

    If the user clicks on a particular tile, the panel expands smoothly in size to the left – growing to 910x600 sized panel that displays the banner experience to the right, and the creative associated with the tile that you clicked to the left. There are three example creatives, including a video creative, that display depending upon the tile that you have click, with different creative content.

    Browser/OS Support SupportedNot Supported
     
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    HTML5 Swipe Gallery

    HTML5 Swipe Gallery

    HTML5
    play info

    HTML5 Swipe Gallery

    The HTML5 Swipe Gallery format enables a user to navigate through a series of images or videos by either swiping left or right on an image, or by tapping on the navigation arrows. Each image has its own customizable caption, as well as an individual Clickthrough. As you reach the end of the gallery and continue to swipe in the same direction, you’ll wrap around to the beginning of the gallery.

    Browser/OS Support SupportedNot Supported
     
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    What's New?

    Last Updated: September 15, 2016

    • Added support MDX-NXT
    • Fix for iOS to avoid multiple clickthrus happening (sometimes you would click once and get two tabs/windows open instead of one)
    • Added support for Edge
    • Updated support for touch events on Windows 10 and newer versions of iOS (e.g. fixed swiping & clicking issues)
    View Version Mapping
    Butterfly

    Butterfly

    HTML5
    play info

    Butterfly

    The Butterfly first floats in as small trigger banner in the lower right corner. Upon click, a panel (with video or without) slides in from the top right. The beauty of the Butterfly format is that it stays visible as the user scrolls around the page, smoothly floating or snapping back to a home position without disrupting the user experience.

    Browser/OS Support SupportedNot Supported
     
    Desktop
    Tablet
    Mobile
    HTML5 Videowall with Leave Behind

    HTML5 Videowall with Leave Behind

    HTML5
    play info

    HTML5 Videowall with Leave Behind

    The Videowall with Leave Behind is an ad format containing a full-browser panel with a lightbox effect as well as a leave behind that stays aligned to the bottom right corner of the browser viewport. A creative asset is subloaded over the lightbox effect and contains a video. Autoexpanded panel will auto-collapse after a user-defined timeout length.

    Browser/OS Support SupportedNot Supported
     
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    Tablet
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    View Version Mapping
    HTML5 Page Peel

    Page Peel

    HTML5
    play info

    Page Peel

    The HTML5 Page Peel is a HTML5 format that allows a user to peel publisher content away and expose a full screen ad underneath the page’s site. An eye-catching peel animation is shown as the user clicks on or drags the corner peel to show ad content (with mouse on desktop or finger on touch screen). By default, the HTML5 Page Peel format will display the peel tab in the lower left corner, but the peel can be customized to be shown in any of the four corners.

    Browser/OS Support SupportedNot Supported
     
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    HTML5 Flip Ad

    HTML5 Flip Ad

    HTML5
    play info

    HTML5 Flip Ad

    The HTML5 Flip Ad is a captivating HTML5 custom format that flips open a sequence of six 300x600 cards using a roll-fold style animation, arranged in three-card top and bottom rows within a 1200x1800 expanded panel. During collapse of the expanded panel, the cards flip back to a close, before the expanded panel is closed completely. The 3D card flip animations in the panel can be customized via the format’s workspace code, and the overall animation durations can also be customized via the platform.

    Browser/OS Support SupportedNot Supported
     
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    Video Hockeystick

    Video Hockeystick

    HTML5
    play info

    Video Hockeystick

    The HTML5 Video Hockeystick is an interactive expandable banner. It features an 800x600 panel that expands behind page content. When the user clicks or rolls over the panel, it comes in front of page content and plays the video from the beginning.

    Browser/OS Support SupportedNot Supported
     
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    Adhesion

    Adhesion

    HTML5
    play info

    Adhesion

    The HTML5 Adhesion is an ad format that continually adheres to the bottom of the display while the user scrolls through the page.

    Browser/OS Support SupportedNot Supported
     
    Desktop
    Tablet
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    HTML5 Sidekick

    Sidekick

    HTML5
    play info

    Sidekick

    The Sidekick is a combination ad unit, consisting of a banner with a call to action to expand, and a panel which expands from the right side of the page, pushing page content to the left. Closing the expanded portion retracts the page content to its original position.Upon expand (including auto) the site body appears to slide to the left, with a expand panel sliding in from the right. The contracted banner creative can change, whilst the sidekick panel is expanded. When the slide animation has completed, the site content container may still be on partial view to the left, with the expanded sidekick panel appearing fully to the right.

    Browser/OS Support SupportedNot Supported
     
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    HTML5 Reactive Creative

    Reactive Creative

    HTML5
    play info

    Reactive Creative

    The HTML5 Reactive Creative is a state of the art HTML5 format that brings responsive behaviors and modular components to another level. With a single tag, the format can be delivered to different environments (e.g. desktop/tablet/mobile), and responsively adapt all it’s modules to different sizes yielding optimal user experiences. By default, HTML5 Reactive Creative will maintain fixed aspect ratios and a lightbox effect to resize itself on desktop browsers while displaying a full page experience on mobile devices. HTML5 Reactive Creative can also be customized to be dispalyed as a responsive banner (by detecting the dimension of the publisher ad container) or be served as an expandable or interstitial.

    Browser/OS Support SupportedNot Supported
     
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    Programmatic Video Expandable
    Programmatic

    Programmatic Video Expandable

    HTML5
    play info

    Programmatic Video Expandable

    The Programmatic Video Expandable is the first in a series of custom formats that was designed and developed to be served across programmatic channels. Simply put, by controlling different customizable options, this format displays a video in both the collapsed and the expanded states while programmatic customizations take this format to another level. Programmatic formats automatically adapt to a publisher’s page so that a one tag solution can be served across different publisher networks and exhibit completely different behaviors.

    Browser/OS Support SupportedNot Supported
     
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    Mobile

    What's New?

    Last Updated: April 18, 2016

    ​Added HTML5 information. No workspace posted yet as it is still in beta.

    Removed Flash version, deprecated the flash format.

    IAB Mobile Full Page Flex

    IAB Mobile Full Page Flex

    HTML5
    play info

    IAB Mobile Full Page Flex

    The IAB Mobile Full Page Flex is an ad format that expands to the full size of the screen on mobile devices and tablets. It allows the ad designer to create four separate creative sizes so the ad can adapt to a wide variety of screens. Each size has a safe area and a background area. The safe area won’t get cut off regardless of screen orientation. The background area contains content that may be cut off depending on the height and width of the screen.

    Browser/OS Support SupportedNot Supported
     
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    Hockeystick

    Hockeystick

    HTML5
    play info

    Hockeystick

    The HTML5 Hockeystick format creates an ad experience which frames the site content seamlessly using 2 panels a 728x90 leaderboard and a 160x600 gutter with an optional 888x600 expanded panel. The leaderboard and gutter panels will display on the page as if they are connected together in the shape of a hockey stick. This format is compatible with desktop and mobile tablet devices and extra customizations of the ad experience are possible to meet further client and publisher requirements.

    Browser/OS Support SupportedNot Supported
     
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    Tablet
    Mobile

    What's New?

    Last Updated: May 12, 2016

    This format is still in beta, For more information please contact info@sizmek.com

    IAB Slider

    IAB Slider

    HTML5
    play info

    IAB Slider

    The IAB Slider is a banner that resizes to the full width and height of the screen. The user drags and releases the "open" button to reveal the expanded content that slides into view. When the ad is closed, the ad slides back and returns to its original collapsed banner state.

    Browser/OS Support SupportedNot Supported
     
    Desktop
    Tablet
    Mobile

    What's New?

    Last Updated: April 25, 2016

    Changes for iOS Safari:

    • The ad no longer causes the page to zoom out when changing from landscape to portrait view.
    • The expanded panel no longer disappears after multiple orientation changes.
    • iPhones and iPods: Buttons on the bottom of the expanded panel are now positioned further from the bottom of the screen.
    • The drag-to-close button has been moved further up.

    Changes for Android Browser & Chrome for Android:

    • Video in the expanded panel no longer disappears as you drag the slider.
    • Browser and OS UI will no longer cover the top of the expanded panel.
    • Occasional issues with resizing and position the expanded panel on orientation change have largely been fixed.
    View Version Mapping
    Interstitial

    Interstitial

    HTML5
    play info

    Interstitial

    The Interstitial format is a full-screen ad that plays before or after an expected content page. The Interstitial uses an overlay that resizes to the dimensions of the screen and disables user scrolling of the page. The ad supports phone rotation so that the page content will adjust to the full size of the screen as the orientation is changed. Alternate content can also be swapped in as the orientation is changed. The ad can be customized to close after a certain amount of seconds or to require user interaction to tap the close button. This format is also available in Ad Builder so you can build your Interstitial ad without using the workspace templates.

    Browser/OS Support SupportedNot Supported
     
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    HTML5 Responsive Billboard

    HTML5 Responsive Billboard

    HTML5
    play info

    HTML5 Responsive Billboard

    The HTML5 Responsive Billboard format can be used for creating a responsive billboard effect on a publisher’s page. This format has two different states: the expanded or banner state (Billboard) and the collapsed/unexpanded state (Leave Behind). The billboard can adjust to different breakpoints, either animating responsively between breakpoints as the ad is resized, or snapping between breakpoints without a transitional animation (using the mdSnapPointAnimation variable).

    Browser/OS Support SupportedNot Supported
     
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