Pandora Responsive Banner
The Pandora Responsive Banner is a responsive format that dynamically chooses the ad’s banner size based on the available space within the Pandora app. Pandora supplies a square “L1” ad container that will be different sizes on different phones/tablets based not only on the device but the orientation of the device. The Pandora Responsive Banner will fill the “L1” ad container, but if a clickthrough is performed, the URL is opened up in the larger “L2” ad container space.
The Out-stream Pushdown is a format that positions video advertisement content within the page content. This format launches when in view on the screen, activating only when readers scroll past them. Plays video when Ad is 50% visible in viewport area. Pause video once user scrolls the page and Ad goes out of viewport area. This format contains 1x1 and 400x40 templates.
The Adhesion Scroller is an ad format that consists of an inpage banner and an adhesion or “sticky” panel that comes into view once the banner scrolls off the page. The adhesion panel adheres to a page relative position (e.g. top, bottom, left or right). Both the banner and adhesion panel are responsive and there are different customizations to alter their size and behavior.
HTML5 VPAID Responsive
The HTML5 VPAID Responsive Template is designed to simplify to help you build interactive video experiences in an omni-screen world. HTML5 VPAID can be run across and a large variety of screen sizes – from full-screen desktop, to inline video within a mobile device. It’s important to make sure that the integrity of the interactive experience is preserved across a variety of screen sizes. The HTML5 VPAID Responsive Template provides the necessary elements that allow you to manage and control responsive behavior of individual assets and overlays within your interactive video ad with ease.
Note: You must select the "HTML5 Full Screen Expandable" format on the platform when using the newer Expandable Banner version that has full Programmatic Support. However, if you are using the older Single Expandable version without programmatic support, you must select "HTML5 Full Screen Expandable Banner" format on the platform. You MUST be careful not to mix up these two formats when setting up your HTML5 ads.The Full-Screen Expandable Banner format contains a call to action to expand the ad over the page content. The ad loads in its collapsed state, then expands to the full size of the screen on a mobile device or to the full size of the browser window on a desktop. From the expanded state, the user can click through or execute a trackable custom interaction.
The HTML5 Immersive Skin format is a full width expandable header with skins that appear around page content and a wallpaper skin that appear behind the page content full page. Header and skins are responsive to adapt different screen size. Header height can be configured to resize height at different viewport breakpoints.
The HTML5 Scroll Reveal is a HTML5 format that creates a full-screen ad experience once the ad scrolls into view. It’s not as though the ad scrolls with the page content. On the contrary, as publisher content scrolls, the ad pushes up or pushes down publisher content and opens up a view window for a fixed, full-screen wallpaper ad.
HTML5 Responsive Rich Media Banner
The HTML5 Responsive Rich Media Banner is a rich banner that is able to resize responsively or adaptively to fill the available space. There are multiple templates available, demonstrating multiple ways to create designs that can adapt to a variety of dimensions. The format also supports using one fixed size for ad placements that do not change size.
Last Updated: September 20, 2016
HTML5 Scroll Over
The Scroll Over is an interstitial ad unit which appears over the page on page scroll. When a user scrolls down the page and a visibility ‘hotspot’ appears in the view port, an overlay responsive ad unit starts to scroll into view. At this point, the webpage becomes fixed (no longer scrolls) and only the ad unit may be scrolled across the view port. If you continue to scroll the ad and it eventually goes out of view, the webpage will no longer be fixed and will start to scroll again. This format is responsive! It will appear at full width of the view port and the height will be determined based on different width breakpoints. As you scroll the ad into view and it is more than 20% in the view port, a light-box area will appear, surround the ad and fill the view port. If the light-box is visible and the ad is then scrolled out of view, the light-box can transition from its initial opacity to fully transparent. By default, the ad unit only appears once, but can be re displayed with platform customization.
The HTML5 Collage format (programmatic-ready) is an expandable creative-rich format that appears to expand from a banner, expanding with an animated effect to the left. The banner – actually a 300x600 sized panel positioned above the ad placeholder- displays a 3D style grid effect, that prior to user interaction, shows the tiles in the grid rolling in a 3D style effect between each tile. The 3D rolling cube effect either starts automatically before the user has interacted with the ad, and can also occur when the user hovers across the tiles. Browsing over a tile for a duration of time will result in it growing in scale.
If the user clicks on a particular tile, the panel expands smoothly in size to the left – growing to 910x600 sized panel that displays the banner experience to the right, and the creative associated with the tile that you clicked to the left. There are three example creatives, including a video creative, that display depending upon the tile that you have click, with different creative content.
HTML5 Swipe Gallery
The HTML5 Swipe Gallery format enables a user to navigate through a series of images or videos by either swiping left or right on an image, or by tapping on the navigation arrows. Each image has its own customizable caption, as well as an individual Clickthrough. As you reach the end of the gallery and continue to swipe in the same direction, you’ll wrap around to the beginning of the gallery.
Last Updated: September 15, 2016
The Butterfly first floats in as small trigger banner in the lower right corner. Upon click, a panel (with video or without) slides in from the top right. The beauty of the Butterfly format is that it stays visible as the user scrolls around the page, smoothly floating or snapping back to a home position without disrupting the user experience.
HTML5 Videowall with Leave Behind
The Videowall with Leave Behind is an ad format containing a full-browser panel with a lightbox effect as well as a leave behind that stays aligned to the bottom right corner of the browser viewport. A creative asset is subloaded over the lightbox effect and contains a video. Autoexpanded panel will auto-collapse after a user-defined timeout length.
The HTML5 Page Peel is a HTML5 format that allows a user to peel publisher content away and expose a full screen ad underneath the page’s site. An eye-catching peel animation is shown as the user clicks on or drags the corner peel to show ad content (with mouse on desktop or finger on touch screen). By default, the HTML5 Page Peel format will display the peel tab in the lower left corner, but the peel can be customized to be shown in any of the four corners.
HTML5 Flip Ad
The HTML5 Flip Ad is a captivating HTML5 custom format that flips open a sequence of six 300x600 cards using a roll-fold style animation, arranged in three-card top and bottom rows within a 1200x1800 expanded panel. During collapse of the expanded panel, the cards flip back to a close, before the expanded panel is closed completely. The 3D card flip animations in the panel can be customized via the format’s workspace code, and the overall animation durations can also be customized via the platform.
The HTML5 Video Hockeystick is an interactive expandable banner. It features an 800x600 panel that expands behind page content. When the user clicks or rolls over the panel, it comes in front of page content and plays the video from the beginning.
The Billboard is a top-performing IAB Rising Star format that appears initially as a 970x250 banner and contains a prominent “close ad” button in the top right corner. If a user clicks the button, the ad will collapse into a tiny banner in the top right corner, and the publisher page content will shift up to fill in the space. This format includes images, videos, user actions and click-through buttons, but it can be customized with interactive features ranging from games to face recognition. Some publishers permit a companion banner or a drag feature that can reveal additional content.
The HTML5 Adhesion is an ad format that continually adheres to the bottom of the display while the user scrolls through the page.
The Sidekick is a combination ad unit, consisting of a banner with a call to action to expand, and a panel which expands from the right side of the page, pushing page content to the left. Closing the expanded portion retracts the page content to its original position.Upon expand (including auto) the site body appears to slide to the left, with a expand panel sliding in from the right. The contracted banner creative can change, whilst the sidekick panel is expanded. When the slide animation has completed, the site content container may still be on partial view to the left, with the expanded sidekick panel appearing fully to the right.
The HTML5 Reactive Creative is a state of the art HTML5 format that brings responsive behaviors and modular components to another level. With a single tag, the format can be delivered to different environments (e.g. desktop/tablet/mobile), and responsively adapt all it’s modules to different sizes yielding optimal user experiences. By default, HTML5 Reactive Creative will maintain fixed aspect ratios and a lightbox effect to resize itself on desktop browsers while displaying a full page experience on mobile devices. HTML5 Reactive Creative can also be customized to be dispalyed as a responsive banner (by detecting the dimension of the publisher ad container) or be served as an expandable or interstitial.
Programmatic Video Expandable
The Programmatic Video Expandable is the first in a series of custom formats that was designed and developed to be served across programmatic channels. Simply put, by controlling different customizable options, this format displays a video in both the collapsed and the expanded states while programmatic customizations take this format to another level. Programmatic formats automatically adapt to a publisher’s page so that a one tag solution can be served across different publisher networks and exhibit completely different behaviors.
Last Updated: April 18, 2016
Added HTML5 information. No workspace posted yet as it is still in beta.
Removed Flash version, deprecated the flash format.
IAB Mobile Full Page Flex
The IAB Mobile Full Page Flex is an ad format that expands to the full size of the screen on mobile devices and tablets. It allows the ad designer to create four separate creative sizes so the ad can adapt to a wide variety of screens. Each size has a safe area and a background area. The safe area won’t get cut off regardless of screen orientation. The background area contains content that may be cut off depending on the height and width of the screen.
The HTML5 Hockeystick format creates an ad experience which frames the site content seamlessly using 2 panels a 728x90 leaderboard and a 160x600 gutter with an optional 888x600 expanded panel. The leaderboard and gutter panels will display on the page as if they are connected together in the shape of a hockey stick. This format is compatible with desktop and mobile tablet devices and extra customizations of the ad experience are possible to meet further client and publisher requirements.
Last Updated: May 12, 2016
This format is still in beta, For more information please contact firstname.lastname@example.org
The IAB Slider is a banner that resizes to the full width and height of the screen. The user drags and releases the "open" button to reveal the expanded content that slides into view. When the ad is closed, the ad slides back and returns to its original collapsed banner state.
Last Updated: April 25, 2016
Changes for iOS Safari:
Changes for Android Browser & Chrome for Android:
The Interstitial format is a full-screen ad that plays before or after an expected content page. The Interstitial uses an overlay that resizes to the dimensions of the screen and disables user scrolling of the page. The ad supports phone rotation so that the page content will adjust to the full size of the screen as the orientation is changed. Alternate content can also be swapped in as the orientation is changed. The ad can be customized to close after a certain amount of seconds or to require user interaction to tap the close button. This format is also available in Ad Builder so you can build your Interstitial ad without using the workspace templates.
HTML5 Responsive Billboard
The HTML5 Responsive Billboard format can be used for creating a responsive billboard effect on a publisher’s page. This format has two different states: the expanded or banner state (Billboard) and the collapsed/unexpanded state (Leave Behind). The billboard can adjust to different breakpoints, either animating responsively between breakpoints as the ad is resized, or snapping between breakpoints without a transitional animation (using the mdSnapPointAnimation variable).
Responsive Videowall Expandable
The Responsive Videowall Expandable is a format that expands to reveal a full screen, responsive environment for hosting image and video galleries as well as brand messaging. It is a one tag solution designed to fit within any screen or any device across desktop, tablet and mobile browsers. The format will resize itself based on available space and provide the best experience even as the browser resizes or as a user rotates their mobile device from portrait to landscape mode.
The HTML5 Expandable Banner is a base format available on the Sizmek platform for expanding a banner to one or more expanded panels through use of Multi Panels. Various sizes are available to cover a wide array of browsers, tablets and mobile devices. The ad loads in a banner. The banner can launch expanded panel(s).
The HTML5 Footnote Format is an auto initiated expandable/float with animation that is anchored to the bottom of the page that resolves to a small leave behind. The leave behind is anchored to the bottom right of the page.
The HTML5 Page Skin format is the definitive HTML5 format to use when adding Wallpaper content to a publisher’s page. There are two different templates for dynamically updating skins around the page content… one is static and the other is responsive. The static skins are a fixed width and height and their dimensions are never changed. Responsive skins offer a wide variety of options. The skins can grow from a minimum width to a maximum width or fill the entire space available. The height of responsive skins may either grow in proportion to the skin’s width, or remain at a fixed height. The HTML5 Page Skin format also offers many other positioning customization (e.g. place skins on top of or below a page header) as well as many other feature customization (e.g. remain fixed or scroll with page scroll). Additionally, a framework has been put in place to help load a single ad across a network of sites.