Ad Formats

In-Stream Gallery

In-Stream Gallery

In-stream
play info

In-Stream Gallery

Ad Description: The HTML5 In-Stream Gallery format is designed to enable rapid, configurable deployment of multiple Image and Video Galleries, with little to no coding required.

Video Expandable
Liquid

Video Expandable

HTML5
play info

Video Expandable

Ad Description: The Video Expandable is the first in a series of custom formats that was designed and developed to be served across programmatic channels. Simply put, by controlling different customizable options, this format displays a video in both the collapsed and the expanded states while programmatic customizations take this format to another level. Programmatic formats automatically adapt to a publisher’s page so that a one tag solution can be served across different publisher networks and exhibit completely different behaviors.

Scroll Reveal
Liquid

Scroll Reveal

HTML5
play info

Scroll Reveal

Ad Description: The HTML5 Scroll Reveal is a HTML5 format that creates a full-screen ad experience once the ad scrolls into view. It’s not as though the ad scrolls with the page content. On the contrary, as publisher content scrolls, the ad pushes up or pushes down publisher content and opens up a view window for a fixed, full-screen wallpaper ad.

Reactive Gallery

Reactive Gallery

HTML5
play info

Reactive Gallery

Ad Description: The Reactive Gallery is a state of the art HTML5 format that brings responsive behaviors and modular components to another level. With a single tag, the format can be delivered to different environments (e.g. desktop/tablet/mobile), and responsively adapt all it’s modules to different sizes yielding optimal user experiences. By default, Reactive Gallery will maintain fixed aspect ratios and a lightbox effect to resize itself on desktop browsers while displaying a full page experience on mobile devices. Reactive Gallery can also be customized to be dispalyed as a responsive banner (by detecting the dimension of the publisher ad container) or be served as an expandable or interstitial.

HTML5 Expandable Banner

Expandable Banner

HTML5
play info

Expandable Banner

Ad Description: The HTML5 Expandable Banner is a base format available on the Sizmek platform for expanding a banner to one or more expanded panels through use of Multi Panels. Various sizes are available to cover a wide array of browsers, tablets and mobile devices. The ad loads in a banner. The banner can launch expanded panel(s).

HTML5 Polite Banner

HTML5 Polite Banner

HTML5
play info

HTML5 Polite Banner

Ad Description: The HTML5 Polite Banner is an interactive banner ad that loads an image within page content as well as UserAction and ClickThrough buttons. Some of the rich templates also contain a skin-able video player with an enhanced video API, which will send the full complement of video interactions. The templates can be customized and extended to include a wide array of interactive features.

HTML5 Single Expandable

Single Expandable

HTML5
play info

Single Expandable

Ad Description: The HTML5 Single Expandable format is a banner ad with a call to action to expand the ad over page content. The format expands from the banner to a fixed size (e.g. 320x50 to 320x416).

Pushdown
Liquid

Pushdown

HTML5
play info

Pushdown

Ad Description:

Note: For the HTML5 Versions of this format, you must select "HTML5 Pushdown Banner" format on the platform when using the Single Expandable version of Pushdown and you must select "HTML5 Pushdown" format on the platform when using the Expandable Banner version. You MUST be careful not to mix up these two formats when setting up your HTML5 ads. For Ad Builder templates a separate custom format has been created with name "Ad Builder - Pushdown", Please don't use this format to create workspace ads


The Pushdown format pushes site content down as the ad expands, allowing the user to still see site content after expansion. The ad loads in the collapsed state, then the ad can either be expanded or clicked through to another site by tapping the buttons. From the expanded state, the user may either click the UserAction button or close the ad and return to the collapsed state. Clicking the UserAction button sends a custom interaction and is tracked in reports. Some Pushdown templates contain a video player, which is set up to track video interactions.

Parallax Reveal
Liquid

Parallax Reveal

HTML5
play info

Parallax Reveal

Ad Description: The Parallax Reveal format is a full width responsive ad that utilizes a fixed background for 'revealing' a different window into the background as the publisher page is scrolled up and down. At the top of the page, the top of the background image will be shown. Likewise, the tail end of the image will be shown at the bottom of the page.

Sticky Scroller
Liquid

Sticky Scroller

HTML5
play info

Sticky Scroller

Ad Description: The Sticky Scroller format is comprised of an in-page banner and a “sticky” panel, and it has 2 templates: Banner and panel with a default size of 500x280. Banner and panel with video with a default size of 500x280. When the user scrolls the page, and the in-page banner goes outside of the view-port, the sticky panel will animate to and stick to the pre-defined position on the page - set by use of custom variables. Once in the sticky state the panel will remain in position until the user scrolls the in-page banner back in view, which will position the sticky panel back to its original position - atop the in-page banner. Users can close the sticky panel on close button and it will no longer go into the sticky position when scrolling the banner out of view, remaining on it's original in-page position. If the video template is used, and the video is playing on the page, it will pause when scrolled out of view and resume playing again when scrolled back into view. The Sticky Scroller supports both Adaptive and Responsive behaviors and can be customized to suite a number of different setting to suite different advertiser needs and publisher requirements.

Page Peel
Liquid

Page Peel

HTML5
play info

Page Peel

Ad Description: The Page Peel is a HTML5 format that allows a user to peel publisher content away and expose a full screen ad underneath the page’s site. An eye-catching peel animation is shown as the user clicks on or drags the corner peel to show ad content (with mouse on desktop or finger on touch screen). By default, the HTML5 Page Peel format will display the peel tab in the lower left corner, but the peel can be customized to be shown in any of the four corners.

Adhesion
Liquid

Adhesion

HTML5
play info

Adhesion

Ad Description: The Adhesion is an ad format that continually adheres to the bottom of the display while the user scrolls through the page.

Immersive Skin
Liquid

Immersive Skin

HTML5
play info

Immersive Skin

Ad Description: The HTML5 Immersive Skin format is a full width expandable header with skins that appear around page content and a wallpaper skin that appear behind the page content full page. Header and skins are responsive to adapt different screen size. Header height can be configured to resize height at different viewport breakpoints.

HTML5 Responsive Full Screen

Responsive Full Screen

HTML5
play info

Responsive Full Screen

Ad Description: The HTML5 Responsive Full Screen is a format that expands to reveal a full screen, responsive environment for hosting image and video galleries as well as brand messaging. It is a one tag solution designed to fit within any screen or any device across desktop, tablet and mobile browsers. The format will resize itself based on available space and provide the best experience even as the browser resizes or as a user rotates their mobile device from portrait to landscape mode. There are five base templates for this format and they are 300x250 expandable non-video, 300x250 expandable video(no-crop), 300x250 expandable video (cropped), 300x250 expandable video/image and 1x1 Interstitial non-video.

HTML5 Responsive Rich Media Banner
Liquid

HTML5 Responsive Rich Media Banner

HTML5
play info

HTML5 Responsive Rich Media Banner

Ad Description: The HTML5 Responsive Rich Media Banner is a rich banner that is able to resize responsively or adaptively to fill the available space. There are multiple templates available, demonstrating multiple ways to create designs that can adapt to a variety of dimensions. The format also supports using one fixed size for ad placements that do not change size.