Ad Description: The HTML5 Scroll Reveal is a HTML5 format that creates a full-screen ad experience once the ad scrolls into view. It’s not as though the ad scrolls with the page content. On the contrary, as publisher content scrolls, the ad pushes up or pushes down publisher content and opens up a view window for a fixed, full-screen wallpaper ad.
Ad Description: The HTML5 Expandable Banner is a base format available on the Sizmek platform for expanding a banner to one or more expanded panels through use of Multi Panels. Various sizes are available to cover a wide array of browsers, tablets and mobile devices. The ad loads in a banner. The banner can launch expanded panel(s).
HTML5 Polite Banner
Ad Description: The HTML5 Polite Banner is an interactive banner ad that loads an image within page content as well as UserAction and ClickThrough buttons. Some of the rich templates also contain a skin-able video player with an enhanced video API, which will send the full complement of video interactions. The templates can be customized and extended to include a wide array of interactive features.
Ad Description: The HTML5 Single Expandable format is a banner ad with a call to action to expand the ad over page content. The format expands from the banner to a fixed size (e.g. 320x50 to 320x416).
Ad Description: The Parallax Reveal format is a full width responsive ad that utilizes a fixed background for 'revealing' a different window into the background as the publisher page is scrolled up and down. At the top of the page, the top of the background image will be shown. Likewise, the tail end of the image will be shown at the bottom of the page.
Ad Description: The Sticky Scroller format is comprised of an in-page banner and a “sticky” panel, and it has 2 templates: Banner and panel with a default size of 500x280. Banner and panel with video with a default size of 500x280. When the user scrolls the page, and the in-page banner goes outside of the view-port, the sticky panel will animate to and stick to the pre-defined position on the page - set by use of custom variables. Once in the sticky state the panel will remain in position until the user scrolls the in-page banner back in view, which will position the sticky panel back to its original position - atop the in-page banner. Users can close the sticky panel on close button and it will no longer go into the sticky position when scrolling the banner out of view, remaining on it's original in-page position. If the video template is used, and the video is playing on the page, it will pause when scrolled out of view and resume playing again when scrolled back into view. The Sticky Scroller supports both Adaptive and Responsive behaviors and can be customized to suite a number of different setting to suite different advertiser needs and publisher requirements.
Ad Description: The Page Peel is a HTML5 format that allows a user to peel publisher content away and expose a full screen ad underneath the page’s site. An eye-catching peel animation is shown as the user clicks on or drags the corner peel to show ad content (with mouse on desktop or finger on touch screen). By default, the HTML5 Page Peel format will display the peel tab in the lower left corner, but the peel can be customized to be shown in any of the four corners.
Ad Description: The Adhesion is an ad format that continually adheres to the bottom of the display while the user scrolls through the page.
Ad Description: The HTML5 Immersive Skin format is a full width expandable header with skins that appear around page content and a wallpaper skin that appear behind the page content full page. Header and skins are responsive to adapt different screen size. Header height can be configured to resize height at different viewport breakpoints.
Responsive Full Screen
Ad Description: The HTML5 Responsive Full Screen is a format that expands to reveal a full screen, responsive environment for hosting image and video galleries as well as brand messaging. It is a one tag solution designed to fit within any screen or any device across desktop, tablet and mobile browsers. The format will resize itself based on available space and provide the best experience even as the browser resizes or as a user rotates their mobile device from portrait to landscape mode. There are five base templates for this format and they are 300x250 expandable non-video, 300x250 expandable video(no-crop), 300x250 expandable video (cropped), 300x250 expandable video/image and 1x1 Interstitial non-video.
HTML5 Responsive Rich Media Banner
Ad Description: The HTML5 Responsive Rich Media Banner is a rich banner that is able to resize responsively or adaptively to fill the available space. There are multiple templates available, demonstrating multiple ways to create designs that can adapt to a variety of dimensions. The format also supports using one fixed size for ad placements that do not change size.
HTML5 Responsive Billboard
Ad Description: The HTML5 Responsive Billboard format can be used for creating a responsive billboard effect on a publisher’s page. This format has two different states: the expanded or banner state (Billboard) and the collapsed/unexpanded state (Leave Behind). The billboard can adjust to different breakpoints, either animating responsively between breakpoints as the ad is resized, or snapping between breakpoints without a transitional animation (using the mdSnapPointAnimation variable).
Ad Description: The Responsive Expandable is an expandable format that is able to resize responsively or adaptively to fill the available space. Different rules for responsive behavior can be separately customized for the banner and the panels. The format also supports using fixed sizes for ad placements that do not change size. For example, you can now set the banner to responsive to the advertiser container so that the unit resizes as the advertiser div resizes, or you can even appear full width and fixed height in the browser for a hero-style banner. The panel has many customizations available, such as adaptive scaling, matching the banner for dimensions as you resize, or scaling by aspect ratio. You can also turn the expanded panel into a fullscreen unit for the width and height, by customizing it to expand to those dimensions.
Ad Description: The Vertical Videostitial is a video format that expands to reveal a full screen, responsive video ad. In the expansion panel, there is no content besides the video and a close button. Expectations are that the format will always be shown in full screen mode, but there are options for cropping the video and surrounding it with a black mask. The format is intended for videos that have been shot vertically so that it looks great on phones while held in portrait mode. Portions of the video may be trimmed so that you are always presented with a full screen video across mobile devices and browsers of varying sizes and aspect ratios. However, this format is not restricted to only vertically shot video. Based on the dimensions of the video and customizations supplied to the ad, videos may be set up to look great in both portrait and landscape modes across desktop, tablet and mobile browsers as well as in mobile apps.
Ad Description: The Billboard is a top-performing IAB Rising Star format that appears initially as a 970x250 banner and contains a prominent “close ad” button in the top right corner. If a user clicks the button, the ad will collapse into a tiny banner in the top right corner, and the publisher page content will shift up to fill in the space. This format includes images, videos, user actions and click-through buttons, but it can be customized with interactive features ranging from games to face recognition. Some publishers permit a companion banner or a drag feature that can reveal additional content.