Health/Beauty

Pakistan’s first Scratch & Reveal ad, revealing the new product packaging of Sunsilk bottles along with the new tagline “New Outside Incredible Inside”. The use of Scratch & Reveal format was ideal to develop curiosity for the new packaging and engage the audience with the ad to reveal the new look of the product.

Item

Description

Creative Agency

Creative Chaos

Media Agency

GroupM Pakistan

Advertiser

Unilever Pakistan

Channel(s)

Desktop

Format

HTML5 Polite Banner

Feature(s)

Scratch and Reveal

Country

Pakistan

Language

English
Browser Compatibility

Supported

Not Supported

Mobile
Tablet
Desktop
Sunsilk Serendipity Scratch Ad