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P&O Cruises Australia, part of Carnival Corporation & PLC, is Asia-Pacific’s largest cruise operator.
Because travel is such a personal and emotional purchase, P&O Cruises goal is to ensure that all its marketing messages are highly personalised and relevant to each consumer.
With more than 200 cruises departing from various ports and visiting over 85 destinations in the region, P&O Cruises Australia truly has something for everyone.
But the challenge was finding a way to map out a complex retargeting strategy showing which message should go to which user – and ensuring the information was up to date.
Retargeting according to consumer interests paid off for P&O Cruises. Typically, January to February is the busiest sales period for P&O Cruises. Using dynamic creative retargeting generated a staggering 60% higher CTR, increasing from 2015’s 0.05% (a static campaign) to 0.08% in 2016.
Check out a case study on this campaign here: http://www.sizmek.com/media/filer_public/65/30/6530f72b-bf7d-4127-ac44-71066e7123eb/po_cruises_case_study.pdf
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